I HELP GOOD MARKETERS AND BUSINESS LEADERS RAISE THEIR GAME
Business leaders place high expectations on marketing and sales leaders know that they need a generous level of marketing support to sell to a highly informed buyer. I help marketers and marketing teams deliver more.
MORE MARKETPLACE AWARENESS - MORE QUALITY LEADS - MORE SALES ENABLEMENT - MORE QUALITY CONTENT
HERE IS HOW I HELP GREAT MARKETERS RAISE THEIR GAME TO NEW HEIGHTS
- Developing the big idea story line from your current personas and messaging.
- Using the BIG IDEA to map out content production.
- Connecting marketing assets FIRST to specific stages of the sales process.
- Aligning sales enabling content to create more leads of higher quality.
- Creating an accessible editorial process for speed, quality, and consistency.
- Find and enable internal content contributors.
- Engage customers to generate more advocacy.
- Guide creation of dedicated and focused content series.
- Empower account based marketing efforts.
- Organically amplify the message and perspective of the company.
- Improve creative oversight to better align with the story and sales efforts.
- Enable sales team to be seen as experts in both the solution and the prescription.
I bring over 20 years of strategic marketing execution in the enterprise software, SaaS and technical professional services. I know the power of creating the habits that connect story to sales, and I help my clients get crazy amounts of awareness, a bigger pipeline, faster revenue, and empower transformation. I have worked with companies of all sizes. From juggernauts like SAP and Oracle, to small startups with new injections of cash.
I am a contributor to the Huffington Post, Fast Company, entrepreneur, HRO Today, and ERE.
RAISE YOUR MARKETING GAME
If you believe in aggressively prescribing a solution to your marketplace, want to be the influencer instead of being beholden unto them, and want to get more from your team then we should connect.
DOES SNAPCHAT MATTER TO B2B? FOLLOW ALONG WITH ME AND FIND OUT