Business leaders place high expectations on marketing and sales leaders know that they need a generous level of marketing support to sell to a highly informed buyer. I help marketers and marketing teams deliver more.
MORE MARKETPLACE AWARENESS - MORE QUALITY LEADS - MORE SALES ENABLEMENT - MORE QUALITY CONTENT
HERE IS HOW I HELP GREAT MARKETERS RAISE THEIR GAME TO NEW HEIGHTS
- Developing the big idea story line from your current personas and messaging.
- Using the BIG IDEA to map out content production.
- Connecting marketing assets FIRST to specific stages of the sales process.
- Aligning sales enabling content to create more leads of higher quality.
- Creating an accessible editorial process for speed, quality, and consistency.
- Find and enable internal content contributors.
- Engage customers to generate more advocacy.
- Guide creation of dedicated and focused content series.
- Empower account based marketing efforts.
- Organically amplify the message and perspective of the company.
- Improve creative oversight to better align with the story and sales efforts.
- Enable sales team to be seen as experts in both the solution and the prescription.
I bring over 20 years of strategic marketing execution in the enterprise software, SaaS and technical professional services. I know the power of creating the habits that connect story to sales, and I help my clients get crazy amounts of awareness, a bigger pipeline, faster revenue, and empower transformation. I have worked with companies of all sizes. From juggernauts like SAP and Oracle, to small startups with new injections of cash.
I am a contributor to the Huffington Post, Fast Company, entrepreneur, HRO Today, and ERE.