Let's Drive!

A forum for sharing and learning the insight that help business and marketing leaders tap into new ideas, refresh old ones, and embrace positive perspective.

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content-marketing-creativity

Simple Content Marketing Creativity #capscarcast 50

Content marketing creativity is easier than you think. You are most likely creating plenty of content, you have a process that you are following, and you know what your capacity to create is. Easy? Yes, ...
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caps-car-cast-joel-capperella

Use Your Content Marketing Words

Yes it is true that attention is at a premium these days. You have all of one maybe two seconds tops to grab the attention of your audience enough so they'll make a decision to ...
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create content that is valuable

Creating Content That Keeps the Customer’s Value Centric

I love when I see someone stepping out on a limb to take a shot at some original content creation. Firing up the camera on their phone and shooting a video, tapping out their first ...
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how-to-create-company-culture

How to Create Company Culture BAD

If you are asking yourself how to create company culture, you may be asking yourself the wrong questions. You can affect and influence culture you can't create it out of thin air. That is what ...
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own-the-marketing-story

Content Marketing Works Only When You Own the Story

On today's drive, we get into the necessity of owning your story. Truly owning it and making that ownership a priority. Why? Because we have something that we believe in, and something we know makes ...
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joel-capperella-caps-car-cast

Ya Had to Be There – Authenticity in Content Marketing Matters

That is all there is to it; you had to have been there. You have to completely understand not just the academics of who you are selling, but the nuance of their day to day ...
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