Does the social media platform matter? The short answer is that it does, but the more nuanced answer is that we really should not let the social media platform be an obstacle to creation. In fact forget the platform and focus in on one single thing; the story. That is what we will be chatting about on the car cast today. The story. Focusing in on what you should say, how you say it, and most importantly why the audience should even care about what you are saying. Sort all that out first and the platform decision ultimately resolves itself.