I want to help you tell a better story.
Rally your workforce around it.
And empower the sales teams as ambassadors of it.
Good strong marketing teams have their personas defined and their messaging down. I help them up take that raw material and create an emotional compelling narrative that drives marketplace perspective and conversation.
If you want to raise your marketing game, rally the entire workforce around the drama of your products and services, while generating more demand and helping sales close more deals more quickly we should talk.
You have a choice. Keep playing the pain solution game and quickly lead your products and services into commoditization. Or clearly and aggressively communicate a dramatic point of view into the marketplace. A compelling story of why and how your product matters, and prescribing the steps would-be customers absolutely must be thinking of in order to succeed is the only proven way to differentiate
I will help you find your compelling story, and translate that story into action. Think your story is already well defined? Let me perform a free content alignment review to see how well defined your story is to the marketplace.
RALLY YOUR WORKFORCE AROUND THE STORY
It is everyone’s job to market, sell and support your products and services. Your teams and employees will be much more engaged when they feel connected to the ‘bigger than them’ story
I will help you increase the organic awareness of your differentiating narrative by tapping into the new found passion of that your employees have about the new narrative. You’ll be able to turn this engagement into a broader reach for your message and a higher capacity for quality content development
EMPOWERED SALES TEAMS
Sales teams want quality over quantity. Well actually they probably want both, but there isn’t a sales executive alive that will say no to a quality lead. In addition to lead quality, sales professionals can no longer rely on armies of support personnel to help them push their deals along and close business. They have to be the jack and master of all trades when it comes to prescribing a solution, demonstrating it, presenting happy references, and closing the deal.
And oh by the way many sales professionals even have to worry about product adoption.
LET'S TURN GOOD INTO AWESOME
You know that you have the ability to excite and unify the entire company around the mission of the company and the purpose of your products or services. Working together we’ll amp up your ability to do that and use the results to dramatically improve marketing’s ability to serve and enable the sales team.
We’ll accomplish this by:
- Defining the ‘big idea’ by identifying the emotional element of the product or solution story
- Identifying content that advances deals through the sales process.
- Taking sales focused content priorities and further mapping them to lead nurturing priorities.
- Creating broad internal content production capabilities enlisting employees, influencers, and customers.
- Creating internal syndication channels for each sales enabling and lead nurturing content type.
- Establishing a process for rapid development of high volume high quality content delivery.