Yes it is true that attention is at a premium these days. You have all of one maybe two seconds tops to grab the attention of your audience enough so they’ll make a decision to spend time with your content. Obvious statement alert. . . that isn’t a lot of time. This reality demands that you create your content marketing assets in a way that has a fighting chance to grab attention. Especially if the content marketing piece is targeted at a higher level of the demand generating process. BUT this should not give us license to ignore more detailed content creation.
You are ultimately most interested in those that want to gain value from your content, get themselves educated, and assist their decision making on whatever it is that you are offering them. That is what we’ll discuss on this ride of Cap’s Car Cast, the power of getting involved in the details.