Marketing Strategy
Your annual planning cycle has become more of a top down numbers game. Strategies that worked just three or four years ago seem far too rigid and inflexible today. There are infinitely more options for you to spend your marketing budget that make strategic decisions on where to invest seems paralyzing. We'll help you rehab your strategy muscle:
- GO TO MARKET STRATEGY
- BRAND MAPPING
- MISSION & VALUE RECONCILIATION
- ACTION PLANNING & MEASUREMENTS
- STRATEGY TO OPERATIONAL MAPPING
Story Foundry
You long for the days where a single message to a single buyer was all you needed to build demand and arm your sales force. You want to get more out of your content but everything you produce seems one and done. No one is minding the social media store and your PR firm seems stuck in a constant pitch and wait mode. Take control over your marketing narrative:
- NARRATIVE DEVELOPMENT
- BRAND DEVELOPMENT
- CONTENT PRODUCTION MAP
- EMPLOYEE CONTENT ENABLEMENT
- SOCIAL MEDIA PRIORITIZATION
- TECHNOLOGY EVALUATION
- DESIGN AND CREATIVE ANALYSIS
Marketing Execution
The devils hidden in your marketing strategy details are many. You feel you can't commit to content or inbound marketing because of the heavy burden of content production. Your inbound leads are poorly qualified, and this destroys trust between marketing and sales. We'll help get your execution down to a reliable and repeatable science:
- EDITORIAL DELIVERY
- AGILE MARKETING METHODS
- CONTENT PRODUCTION
- CONTENT REPURPOSING
- PIPELINE DEVELOPMENT
- PROSPECT ENGAGEMENT
- DEAL ACCELERATION
- CLOSE RATIO IMPROVEMENT
- CUSTOMER ADVISORY & OUTREACH
