Episode 24 of Leading Matters features Patti Sanchez the SVP of Strategic Services for Duarte and co-author of Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols. The
Leading Matters #23 features Brent Adamson, the co-author of the New York Times bestselling Challenger Sale, and its follow up the Challenger Customer. Brent provocatively suggests that solution
Leading Matters #22 (the first episode of season 2) features New York Times bestselling author Daniel Pink. Pulling from research in his popular books DRIVE and TO SELL IS HUMAN, Dan discusses
If you want to own a story, you have to think beyond the obvious tangible benefits of your product or services. Owning the story means defining the big
