Leading Matters #20 features Chris Savage, the CEO of Wistia. Wistia offers video hosting with fantastic lead generation and analytics, but more importantly Wistia is a case study
Leading Matter #20 will introduce you to the General Manager of salesfoce.com’s Desk. Leyla didn’t buy all the awful click-baiting press of the millennial generation and instinctively knew
Sales doesn’t trust content marketing, they don’t have the patience to leverage content marketing, and they don’t even really care about content marketing unless it delivers to them
Sales teams, especially business to business sales teams with complex deal cycles, simply do not trust content marketing. This distrust is sadly ironic because a well executed content
So much is written about social media strategies, but in reality you need a media strategy not a social strategy. We are a decade into a rapidly maturing
