The Single Best Video Marketing Example of 2016

This 2:52 clip is one of the best video marketing examples you will see anytime soon. Moreover, perfect timing because video marketing is your next necessity; an accelerating trend that is already way out in front of you. The odds are that you do not know where to begin with video marketing, are a little afraid of exactly what you ought to say in front of the camera, and what your video marketing objectives ought to be. None of those objections should get in your way and hopefully this single best video marketing example will help you place those concerns aside and get started.

Here are the facts to remind you that the clock is ticking on the opportunity of being in early on a thoughtful and broad video marketing strategy. Video consumption is at an all-time high.  Live video features were added or enhanced in Twitter, Instagram, Facebook, and Youtube in 2016. Anyone carrying a smartphone has a high definition recording device and television studio in their pocket.

These facts and this best example of video marketing in action should motivate you to get moving. You do not want to get December 2017 without having sorted out your video marketing strategy and tactics. Let’s dissect what is perhaps one of the best video marketing examples of 2016.

It comes from the video hosting platform company Wistia in the form of their annual year-end retrospective.

There are 4 KEYS to take away from this and apply to your own video marketing efforts

PRODUCTION VALUE
The mashup of classic rock and hip-hop of the soundtrack, the original lyrics, the drone footage, and the high-quality video of the production make the bold statement, “yeah that’s right we are serious about video, in fact we are all about it” But here is the thing, this level of production value is the destination, not the starting point. So what do you do when you want to shoot some video, want a fair level of production value, but are armed only with your smartphone?

Well, one thing you might do is google ‘how to shoot great video with the iPhone.’ If you did such a search this is what you are going to find. Wistia’s Shooting Great Video with an iPhone Tutorial.

Consider that this year end video goes out to the Wista subscriber list. A group that has shown some interest in what Wistia does and might be more likely to think to themselves “Gee I wish we could pull something like that off on a smaller scale, but all I have is my iPhone.”

CULTURE
Wistia has been around for awhile (sidebar: you can get some of that history here from my 2015 interview with Co-founder and CEO Chris Savage when he was on leading matters). They have a fresh and upbeat culture and continuously come across to their audience as a group of people who genuinely love their work and care very much about how their products are impacting the businesses of their customers. The video drips with culture; it says we love what we do, we are good at it, and we are relentlessly in pursuit of improvement for the sake of our customers.

HIGHLIGHTS EDUCATION
Wistia spends quite a bit of time educating their marketplace and presumably their customer community. Again and again, the video makes it clear that providing information and education is a priority for them. You can expect that you will get an active partner in your video marketing if you decide to use Wistia to host your video creations.

COMMUNICATING CURRENCY
The main hook over the entire video is ‘tuck you in on slack’ with an accompanying bitemoji of one avatar saying goodnight while tucking in another. By calling to mind the business productivity tool, Slack, that has experienced enormous growth over the last couple of years(So much growth, in fact, that Facebook decided in 2016 to enter that market) Wistia is letting their audience know they are current with the newest methods that fuel business operations and team communication. It also has the added benefit of suggesting that the Wistia team will be there late into the night working to help improve your video marketing platform.

COMPANY STABILITY
There are two very brief moments, one at the 2:06 mark and another at the 2:14 mark that subtly communicates company growth and stability. The first is Wistia Co-Founder and CEO Chris Savage from an interview he did for BBC news; the second is a nod to the Wistia sales team. The takeaway? Wistia is here, we are international, and we are more than just a fly-by-night freemium to paid subscription SaaS company

This best video marketing example of 2016 is an invaluable example of the power that you have by simply taking out the high definition recording device you have in your pocket right now. 2017 is surely the time for you to get serious about how you are going to harness the power of video and the positive impact it will have on nearly every facet of your business.