On this week’s episode of Leading matters my guest Marcus Sheridan challenged marketers to change their perspective on their craft and place the sales funnel ahead of the
Something huge went down in the media landscape last week, and it was barely a blip on the cable business networks’ daily news crawls. In fact, it wasn’t
Forget the resolution posts, and don’t waste your time reading someone else’s suggestions for what you ought to resolve as you begin this new calendar year. The new
On this week’s Leading Matters Christine Comaford had a Can’t Miss Minute about the importance of story in our marketing. It matters, it expands the identity of our prospect,
In January of this year, I had the co-author of Illuminate, Patti Sanchez, on Leading Matters to discuss the book. Illuminate is an incredible framework that leaders can use to sharpen
