Sales doesn’t trust content marketing, they don’t have the patience to leverage content marketing, and they don’t even really care about content marketing unless it delivers to them
Sales teams, especially business to business sales teams with complex deal cycles, simply do not trust content marketing. This distrust is sadly ironic because a well executed content
So much is written about social media strategies, but in reality you need a media strategy not a social strategy. We are a decade into a rapidly maturing
Creating go to market strategies demands a methodology or a framework. Which you choose, assuming it is tried and true, is almost inconsequential. What makes the difference is
Content marketing is fraught with challenges, and B2B sales pros don’t trust content marketing. How do you address this dilemma? By focusing on the above the funnel value story.
