Starting your story telling helps to better understand your buyer. I am completely over the top passionate about content generation for business purposes. In short CONTENT RULES! In
Changing landscapes require renewed focus Google’s product managers need to step it up a bit. Certainly the rebooted Larry Page leadership must and will provide direction, but product
Big House Publishers Staring Disruption in the Eye Recently I wrote about handling disruption and offered some steps to take when faced with disruption. One of the key
Disruption is aptly named. Product managers and product marketers must make it a priority to identify disruption or the potential for disruption as early as possible. Failing to
