Content Strategy Found in Content Rules
Pressure on content producers and the guideline for the story
I’ve saved what I think is the best for last of my interview with co-authors of Content Rules. How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and more) that Engage Customers and Ignite Your Business, Ann Handley and C.C Chapman. Before I lead you into the final installment (this one is a little over seven minutes) I feel compelled to thank these two once again for their time. As those of you that are reading Inflection methods probably know, we are little new on the blogosphere which is reflected by our visitor numbers. So Ann and C.C. mostly likely saw no direct benefit in speaking with us, but we on the other hand gained tremendous value. And for that I thank them.
More importantly as I continue to use the book as a reference in my every day, and re-listen to their interview when preparing for these posts I can report that I am feeling very 
fortunate to have had the opportunity to directly interact with them about a topic that I am becoming ever more passionate about. This is the wonder of living in the dawn digital media ubiquity. It affords me an opportunity to discuss something I’m learning and very excited about with folks like C.C. and Ann who have been doing it far longer and have much knowledge to share. My hope is that those who have taken time to listen gained as much value from the conversation as I have.
On to the interview. It is my favorite of the entire series. Ann provides some great insight into how leveraging content in a pre-sales mentality significantly impacts the roles of those who have traditionally been involved in the sales cycle. And C.C. coins what I believe will ultimately be a new standard for B2B marketing teams – Story Guide.
Enjoy. And please if you gained some value form this let me know in the comments and pick up the book. You’ll be glad you did.
Part IV: Content producers have more to think about and the story matters
