Episode 5: Is Your Mission Statement a Cardboard Box or a Tank

Sometimes a company’s  mission statement is too wordy, too long, and too elusive to really say anything at all about a business.  Surely the man who is frequently accredited with coining the term, Peter Drucker, never intended his thought to be watered down to overly verbose and complicated statements that confuse even the most educated of readers.  In fact the current state of mission statements leave many questioning their worth, the necessity of crafting one, and confusion over the value of the time tested business phrase.  Is the mission statement still relevant?  Absolutely.  So how do we craft a mission statement that is valuable and meaningful to the vision of our company?  We look beyond the box.