Episode 3: A Pot On Your Head and a Plan for Growth

In Episode 1 we discussed the fear that many business leaders and marketing leaders have when faced with the prospect of taking a new path to growth.  The established habit of looking first and only to the next deal makes this fear understandable.  To address this fear it is critical to prioritize planning for the future harvest.  How do we know if we’re ready to get our Johnny Appleseed on? By asking ourselves how we define and prioritize marketing.