Leading Matters #32 Joe Pulizzi Founder Content Marketing Institute
Episode 32 of Leading Matters features the founder of the Content Marketing Institute Joe Pulizzi. Joe offers up powerful insight into how companies must consider content marketing, why their sales teams might be frustrated by it, and the importance of prioritizing simplicity in order to drive success.
You have to listen to this one because the odds are pretty good that you have dabbled around the edges of injecting more content into your marketing, but remain frustrated with your results. Joe Pulizzi quickly uncovers why these frustrations exist and what to do about them. In this 25 minute interview, he provides advice that will help companies of all sizes, targeting markets of varying types, on a better approach to content that will be more helpful and engage your highest priority buyers.
HIGHLIGHTS
“Kevin Spacey” it To Improve
Academy award winning actor Kevin Spacey was the guest at the 2014 CMI annual event. The
message? Marketers had better get busy telling stories.
Dabbling Ensures One Thing – Frustration
If there is no commitment to the story, and a company insists on continuously driving back to product or service content marketing will not be effective.
Marketing Needs the Talent to Tell a Good Story
If we try to boil down a content strategy into our go to campaign metrics we can miss the importance of why the story matters. How do we avoid this? By bringing on the right storytelling talent.
The Content Marketing Champion
The organization needs at least one person who is passionate about telling a helpful story to the marketplace for no other reason than for an opportunity to be helpful to the potential buyer. That champion of content has to find their voice and continuously drive the right expectations and mindset of the company.
And More
- What can the content champion do to gain traction within the company?
- Should B2B follow B2C examples?
- Does simplicity help?
- Should we be more prescriptive with our audience?
- How many audiences is too many?
- Should we be podcasting?
SHOW NOTES
