Leading Matters #5: Cassandra Bailey Founder Slice Communications

On today’s Leading Matters episode I am joined by Cassandra (Cass) Bailey. Cass runs Slice Communications, a public relations firm in the Philadelphia region. Her journey has been both interesting and successful and she shares with us the importance of leveraging culture for competitive advantage and how to bring talent into the firm that will compliment the culture. She also discusses how she has been able to prioritize operational disciplines that serve to not only support success today but also build infrastructure to allow for scalable growth.

Cass and Slice Communication offer great examples of how attention to details and commitment to consistent execution positively impact a company’s ability to target and achieve growth. Pay particular attention to the steps that Cass took to dramatically change the way they brought new employees into the small firm. In addition to this interview I’d also encourage you to dive into some of the “Swebinars” (What Slice calls their free educational webinar series) to gain insight into how to best leverage public relations and communications to advance your business objectives.