Leading Matters #40 Mike Krupit CEO IntroNet
Today’s guest on Leading Matters is Mike Krupit, a veteran of eight diverse startups, both East and West Coast. He is currently the co-founder and CEO of IntroNet, a tech startup with the mission to fill the void of relationship nurturing left by LinkedIn and CRM.
Another incredible conversation awaits you on this episode. Mike Krupit not only has an impressive resume, but he is also a natural connector. His New Technology Meetup that he founded in the Philadelphia region is one of the largest in the tri-state area, attracting hundreds each month. Our chat focuses in on his latest venture IntroNet, which is a solution to what Mike believes is lacking in the professional community building options that exist today.
HIGHLIGHTS
Facilitating the Unmeasurable
CRM grew up by helping those with distinct discipline and structure better manage and measure it. 
Along the way, the intangibles of how we build and nurture relationships fell by the weigh side.
The Best Sales Professionals Are Connectors
The measurement of our pipeline is critical. The elements of how we develop business are less measurable but no less critical
Depth Will Trump Breadth
Amidst the noise of easy to consume content the new winner is likely going to be those willing to invest in creating content that deep dives details
Relationship Demands Authenticity
Click-baiting top ten ways to do something pieces do nothing to help us foster a relationship with our would-be community. We have to understand our community to build a level of trust so that we are prepared to offer prescription when the opportunity presents itself.
We Must Tame the Clutter of Easy to Consume Media
Lending to the noise is the firehose of information in all forms that bombards us. It is too easy to publish, and our content consumptions options are too fragmented. We do well by helping our audience structure the clutter, and we help our audience by serving up quality.
Community Drives Talent
Mike hasn’t used a recruiter to fill new roles in over 12 years, an example of the power of connected community.
Values are Understood by Examining Action
Put away the placard ready quips about values and start to understand what values are in action. Only then can you work to build a culture that reflects the values that are important to you.
Show Notes
