Your Media Strategy Needs Attention to Details

Here is the long and the short of it. I sold a pool table this week. I Had the table since my single days when playing pool into the wee hours of a weekend night was an activity that actually would happen every now and again. But eight children later and. . . well, let’s just say it doesn’t really happen ever. And a pool table takes up a lot of space.  And oh by the way my wife was threatening to withhold meal privileges unless the table vacated the premisses.

So I set out to sell it and posted it on eBay, Craigslist, and the Facebook marketplace. I read a couple of posts about what information you should include that helps people that are in the market for a pool table make their decision. Then I crafted my post accordingly.

One of the would be buyers harangued me over price telling me just how hard it was to sell a pool table. He let me know I should be thankful for his offer.  But here is the thing by the time I had his offer I had about four others.  Some lower some higher.  And what mattered most to me was a credible buyer.

The results? The table sold for the price I wanted in less than a week.

The lesson? The tedious details make the difference. Success is found in the tedium.

You see had I only posted it on a single Facebook yard sales site, or maybe just eBay, I wouldn’t have had the audience.  Had I not read the post about how to list a pool table and what information to include I might not have attracted the serious buyer.

Those small things were a little tedious.  Added maybe thirty minutes to an hour of my time to get it posted, but they made all the difference.

Don’t sweat the small stuff, but make sure you pay attention to the little things that can make a big difference.