Episode 29 of Leading Matters features former CMO of Hubspot and angel investor Mike Volpe.  Perhaps the leading hands-on expert of building a marketing approach and team in today’s age, Mike shares wisdom on marketing, leadership, and a surprising look at the team diversity required to achieve results.

There is a shift happening right now in how content affects our business, and it impacts every aspect of how we communicate over the entire lifecycle of our customer relationship.  Mike Volpe has been on the front line of defining the philosophy of using helpful content to put more of the sales process in the hands of customers.  He shares his wisdom over why we must commit to an ideology of purpose that define our products and services, and why it becomes easier to engage with those that buy into our perspective. 

MIKE VOLPE HIGHLIGHTS

Letting go and letting content

The buyer controls more of the sales process than ever before.  We have to let go of our control over the process in favor or enabling our would be customers to effectively navigate through the sales process that they create.

Religion Lowers Complexity

While we control less of the buying process what we do control is the philosophy of success that we bring to the marketplace.  We need to make purpose a priority, and clearly communicate the ins and outs and how too’s to help the marketplace easily understand and adopt the winning philosophy that we know will work for them.

A Journey not a Roadmap

Our established philosophy and mission that we are working to deliver to the marketplace provides the ultimate navigation system to product management.

Attitude Paves Way for Cohesion

The recipe for talent development: Diversity of thought and experience coupled with experience guided by shared vision and passion. 

Enabling Sales Demands a Digital Mindset

The drive up the bus of sales support days are in the rearview mirror.  To enable the new breed of sales executive we have to help them help their would-be customers navigate through the complexities of digital information.