Product Management, Product Marketing and Cultural Communication Shift

Joel | July 15, 2011 | Podcasts, Product Management, Product Marketing, Social Media | No Comments

Or: First obligatory exploitation of Google+ launch

I re-read my post on Google’s product management team and their need to step it up a bit after two significant failures, Google Wave and Google Buzz. I wrote this post in the spring not knowing at the time that Google was poised to launch a product onto the market that would result in an incredible amount of buzz and an equal amount of success. Yes, this is the obligatory Google+ post.

While I almost hesitate to write it since there are plenty of more intelligent, connected, popular, and knowledgeable people doing so since the Google+ launch just a couple of weeks ago (I’ll drop a few of those who’s thoughts I enjoy at the end here). That hesitation, however, is overcome by feeling nearly compelled to write about it. For a number of reasons, not the least of which is I’m feeling a little ‘pumped up’ that my thoughts on the Google product management team seems to be a little reflected in what Google actually did (well maybe that is a stretch, you can find the post on handling product disruption here, give it a read and let me know what you think.)

The other reasons I feel compelled to write include excitement over watching the results of product decision making and strategy unfold, how the new G+ platform will be put to use, but also because for me this seismic entrance into the ‘social web’ category reinforces the incredible shift in the very nature of communications that we are experiencing right now. I’m not the first to claim it, but it is a good enough analogy to repeat. This is printing press sort of stuff. Here is a quick couple of minutes of what I mean by that. Enjoy and be sure to see the additional posts on G+ below the vid. Let me know what you think.