Product Marketing: Definition of Interteleweb

Owning the own-able elements of your narrative

I’m in the middle of a another post right now and it inspired me to coin a new term – INTERTELEWEB. As I typed it out and sort of allowed myself to be tickled by my own sense of humor it occurred to me that the post was officially driving a two-fer. “How?” You ask? Well I figure that isn’t a bad teaser right there. . so read on, and do feel free to start to use the term interteleweb.

First full disclosure, I completely stumbled on this tactic, and I am certain that I am not the first to do so. You see the corporate blog that I started in spring of 2009 began to define some of the terms that were prevalent in the industry we were covering as well as the message we were trying to convey. Some terms were acronym based, some were ordinary phrases that had more specific meaning in the context of how the industry applied them. So the blog team took it upon themselves to start defining these terms for the benefit of our readers.

What happened was that our term definitions became, and still remain, some of our highest trafficked posts and our biggest originator of traffic referenced from organic search. So much so, in fact, that we began an entire series dedicated to defining terms that mattered to our story telling and to our readers. It was a productive exercise and the experience lead me to today’s two-fer-one post.

When I made up the term, interteleweb, I thought that it would be nice to link to a definition of it had it existed. A quick search turned up nothing of course which lead me to creating my own link that you are reading now.

So with no further ado, interteleweb

Interteleweb [inter-tell-ah-wehb] n. the entity resulting from the fusion of hardware, software and services that deliver digital content which originated on the internet to the television.

“With their integrated hardware, software and services strategy to deliver content to televisions Google, Apple, Boxee Box and others are fighting over who will own the interteleweb”

The take way? While in this particular case the term is obviously frivolous, not to mention meaningless, and likely to drive absolutely no traffic at all, it gave me the opportunity to lay out what is a best practice as you build content narrative and related strategy. Take some time to make a list of terms and common acronyms that dot the landscape of your industry and your story telling. Who knows? Someday soon someone searching for the term on the interteleweb just might find what they are looking for.