Episode 6: You HAVE To Be Able To Provide Creative Direction

You want to know why you’re so frustrated with the design, PR, web develompent, SEO, or ad agency your doing business with?  Well its not them its you.  More specifically your inability, or unwillingness to provide clear creative direction.  In fact if you feel you cannot creatively direct this sort of work do not hire outside help until you have someone on your staff who is a natural director. Let’s drive!