The One Question C.C. Chapman Hates the Most

What, and give it away in the subtitle?

So you’ll just have to listen to find out what that one question is that C.C., co-author of Content Rules. How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and more) that Engage Customers and Ignite Your Business, not only hates but vehemently hates.

But before you rush to click the play button lets recap. What follows is part III of a IV part series from an interview with C.C. Chapman and Ann Handley about their new book. (You can find part I here and check out part II here, each is about 3 minutes or so). Together they provide some insight into pragmatic considerations necessary when applying the lessons learned from Content Rules.

This third installment adds to the discussion. In fact I think you’ll find that C.C.’s hatred of the question asked leads to some very good advice.

Part III: When starting a content marketing strategy what is the most important. . .

P.S. that headline up there – my attempt at blogging guideline #6 found on page 142