Your Video Marketing Presence Starts with Mission and Purpose

Amy Schmittauer was my guest on a recent episode of Leading Matters sharing some great insight on how companies can get started with video.  The episode is packed with valuable information so go listen to the whole thing (Amy Schmittauer on Leading Matters), but in the mean time list to this one minute clip of Amy talking about the most important thing to consider when selecting someone to represent your company or brand in video content.

TRANSCRIPTION

Its about how the message is going to get out there in the best way possible its not about who’s going to be our famous online person. It is not about camera presence.

Sometimes someone can have an incredible history of broadcasting and camera presence, and just because they have that asset does not mean that they are going to be the best one to deliver your message because they know their craft, that is great but if they don’t understand that purpose, that mission, and all that is in between it doesn’t matter how much history thy have with the camera. Its not going to be what you need. So its a big ask, but is a package deal.