Author: Joel

Take Talking Head Advice with a Grain of Salt

Joel | March 31, 2017

There are so many talking heads that popup in our social media feeds these days, all offering up their wisdom on how we should approach the use of

Content Marketing

Four Types of Content Creators

Joel | March 30, 2017

There are four types of content creators, the entrepreneur or small business owner must identify which of the four types they are. More specifically the entrepreneur or small

Cap's Car Cast

Simple Content Marketing Creativity #capscarcast 50

Joel | March 23, 2017

Content marketing creativity is easier than you think. You are most likely creating plenty of content, you have a process that you are following, and you know what

Cap's Car Cast

Use Your Content Marketing Words

Joel | March 20, 2017

Yes it is true that attention is at a premium these days. You have all of one maybe two seconds tops to grab the attention of your audience

Leading Matters

Leading Matters #56 Jeroen Corthout

Joel | March 20, 2017

Jeroen Corthout is on a mission to use technology not simply to automate but to inject humanity back into the sales process. He has co-founded Salesflare, a CRM