Once upon a time, the strategic element of marketing resided within the marketing department, but today the discipline is often absent from the marketing team and sadly may
This is a complete review of Get Known Get Clients, a six-month business development program created, sold and delivered by Selena Soo. The review is comprehensive, so that
I was privileged to join Pipeliner CRM’s John Golden for a chat about creating customer advocacy on their #saleschat show recently. A really great 30-minute conversation that I
Sales teams, especially business to business sales teams with complex deal cycles, simply do not trust content marketing. This distrust is sadly ironic because a well executed content
Business and marketing leaders share common concerns about how to manage the growing complexity of their discipline. Communication channels increase exponentially, the volume of content their buyers are
