Your Metrics Don’t Matter to Sales – So Ask Why

Ok so in today’s episode I pass by two of my neighbors, one of which had to wait until I made my right hand turn because I didn’t signal.  #transparency.  But actually what a great metaphor for what we are discussing on the drive today.  We need to let both sales and our marketplace know why they ought to care about our products and services.  We need to singnal to them why it matters to them, and why it will make a difference in their lives.  But the why can’t stop there.  We we need to ask ourselves why we are creating our content.

And let’s be clear here.  If you have the most fantastic marketing metrics in the world those numbers will only be as good as how well your content helps sales get a prospect into the sales process.


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