Leading Mattesr #12: Rakia Reynolds Skai Blue Media

Episode #12 of Leading Matters features Rakia Reynolds, the founder and CEO of multi-media PR and communications firm Skai Blue Media.  Rakia discusses defining mission, how she has stayed true to that mission and what elements of the talent acquisition process are most important to advance the strategy.

I almost always say how much I enjoy these episodes of Leading Matters, in fact if you are a regular listen it might be something of a joke to you at this point.  That said I have to again share with you how much I enjoyed my chat with Skai Blue Media’s Rakia Reynolds.  Rakia is one of those unique professionals who just make an impact on you.  An impact that you are unlikely to forget days, weeks, months or even years after you have met her.  She works tirelessly at her craft, is quite good at it, knows who she is and who she wants her firm to be.  She uses these strengths to lead, and her leadership insight is a valuable addition to the Leading Matters podcast. 

Highlights

Character and Communication

Rakia discusses the importance of character and communication to the culture of Skai Blue, and how she injects her love of community into the manner in which the company executes its business. 

Traditional Media Practices Matter

Rakia believes that traditional media disciplines actually matter even more today than ever before, and the firm applies the traditional artfully across the new media landscape. 

On Story Telling and Company Evolution

Skai Blue evolved from the art of story telling.  Rakia shares her passion for the art and the importance of injecting the story into our professional relationships   

Finding Synergy in the Seemingly Disparate

Skai has been addressing fashion, lifestyle and technology long before it was trendy to do so.  Rakia has deftly guided the efforts of Skai to harness synergy where few even understood that it existed. 

Why bad revenue ahead of good is a company killer.

Skai knows what their mission is, where hidden synergies lie and what good revenue looks like in that context.  Rakia works diligently to ensure that the need for revenue never trumps the need to take on revenue that will best position both Skai, and their clients, for success.